cognitive approach

Summary of cognitive approach

The cognitive approach builds on the behaviourist approach by putting behaviour into the context of beliefs, and focusing more firmly on outcomes. Many cognitive techniques are used in the field of management today, particularly in the coaching arena. This approach involves focusing on building a positive mental attitude and some stretching goals, backed up by a detailed look at what limiting beliefs produce behaviour that becomes self-defeating.

A drawback of the cognitive approach is the lack of recognition of the inner emotional world of the individual, and the positive and negative impact that this can have when attempting to manage change. Some obstacles to change need to be worked through, and cannot be made ‘OK’ by reframing or positive talk.

psychodynamic approach

Summary of psychodynamic approach

The psychodynamic approach is useful for managers who want to understand the reactions of their staff during a change process and deal with them. These models allow managers to gain an understanding of why people react the way they do. It identifies what is going on in the inner world of their staff when they encounter change.

As with all models, the ones we have described simplify what can be quite a complex process. Individuals do not necessarily know that they are going through different phases. What they may experience is a range of different emotions (or lack of emotion), which may cluster together into different groupings which could be labelled one thing or another. Any observer, at the time, might see manifestations of these different emotions played out in the individual’s behaviour.

Research suggests that these different phases may well overlap, with the predominant emotion of one stage gradually diminishing over time as a predominant emotion of the next stage takes hold. For example the deep sense of loss and associated despondency, while subsiding over time, might well swell up again and engulf the individual with grief, either for no apparent reason, or because of a particular anniversary, contact with a particular individual or an external event reported on the news.

Individuals will go through a process which, either in hindsight or from an observer’s point of view, will have a number of different phases which themselves are delineated in time and by different characteristics. However the stages themselves will not necessarily have clear beginnings or endings, and characteristics from one stage may appear in other stages.

Satir’s model incorporates the idea of a defining event – the transforming idea – that can be seen to change, or be the beginning of the change for, an individual. It may well be an insight, or waking up one morning and sensing that a cloud had been lifted. From that point on there is a qualitative difference in the person undergoing change. He or she can see the light at the end of the tunnel, or have a sense that there is a future direction.

Key learnings here are that everyone to some extent goes through the highs and lows of the transitions curve, although perhaps in different times and in different ways. It is not only perfectly natural and normal but actually an essential part of being human.